Web and Mobile Application Development

     I nbound Marketing Inbound marketing is a methodology of attracting new leads to your business and nurturing them into becoming paying customers by providing them with solutions at every stage of their journey as buyers. It is about meeting up with your potential clients or customers where they are and providing them with the required solutions. Prospect-focused inbound marketing helps businesses generate more eligible leads, which brings more sales, as well as identifying important metrics that would help them to gain a more clear understanding of the ROI for their business marketing. It is a method of growing your business by building meaningful relationships with prospects, consumers, and clients for long-lasting terms. It is about empowering these people by fulfilling their needs at any stage of their journey with your company. How does Inbound Marketing work? Coined by the HubSpot founders in 2010, regardless of the industry, or brand, or audience, there are fou...

Search Engine Optimization (SEO) and Inbound Marketing, generally performed by any Boutique marketing agency , are two high-standard activities that overlap. And the best part is the interconnection between both of them. One can’t perform some good inbound marketing activities without doing SEO and vice versa, thanks to Google! So, are SEO and inbound marketing on the same page, or is there some sort of differences between the two?   The question regarding SEO vs. inbound marketing rises a lot. And that’s not very surprising because the line of difference between these two is too blurred. Both of these are important for websites and content marketing and can also be considered as strategies for each other, to a great extent.   The difference between inbound and SEO is more about the goals they target.   What is Inbound Marketing?   According to Hubspot, it is a business method that draws customers’ attention by creating valuable content and providing tailored ...

Whenever it comes to Artificial Intelligence, the brain automatically invokes pictures of humanoid robots taking over the whole world. But fortunately, the reality and the present pictures are way more positive than our imaginations. The development of AI has resulted to be so fruitful that almost every industry is benefited through AI application development services in some or another way. In this blog, we will be discussing the real-world applications of Artificial Intelligence that have made great impacts. Banking The banking sector has been growing faster than ever before! Banks have started to adopt AI-based systems to detect anomalies and frauds in the system and to provide improved customer support and service.  For instance, let’s talk about the HDFC Bank’s AI-based chatbot named EVA(Electronic Virtual Assistant) that was developed by the Bengaluru-based team of Sensforth AI Research.  To date, EVA has interacted with over half a million customers, addressed over 3M u...

Covid-19 and the lockdown have changed the lives of almost all familiar lives. Many businesses closed down due to the pandemic. Others adopted various ways out through remote mode of working. In this race, education was no exception. But these difficulties prove to be a blessing for the education industry. During the lockdown, this industry has experienced great changes. Online learning and Educational app development services received a great boost. The demand for e-learning mobile app development has increased swiftly. These apps have turned out to be a profit in the field of education, for society. Today, in this blog we’ll tell you all about Education mobile app development, business model, its features, costs, etc. Why e-learning mobile app development solutions are gaining popularity? The e-learning mobile apps have several benefits. These benefits are categorized into two parts based on benefits to customers and businesses. 1. Benefits to Customer For personal users, these app...

A strong sales department is one of the most essential elements of a successful business or an organization. And to maintain a high level and positive customer relationship management, today majority of companies boost their sales processes using Salesforce mobile app development services or its software, a leading CRM tool for businesses. Through this blog, we would like to tell you about the very common mistakes that one makes while implementing Salesforce software in the sales processes. Lack of Vision and Focus Implementing any new software in your company without proper planning and training and also without a clear vision and specified goals can lead to disastrous losses. You should be very focused and clear about what you want to get through this implementation. You should also be aware of the Salesforce mobile app builder which is a quite popular tool for mobile app development. Never rush the initial stages of planning as it is the foundation for a successful implement...

  Video marketing is a tactic in which organizations and brands use communicative and involving content in the form of videos to engage, promote their brand, and educate the customers, trying to convert them into leads. The rise in video content for marketing on social media has also increased the demand for entertainment app development solutions . Now, all you can do is just hop in the drive of creating video-based content and reap its benefits. Let’s take a look at all that you are going to find in this blog: ·        Why Video Content for Marketing? ·        Does everything Go for social media videos? ·        Best Practices for Social Media Video Content ·        Benefits of Video Content. ·        Conclusion. Why Video Content for Marketing? Video marketing has been evolving very...

Today Artificial Intelligence has been a major component of popular Social Media platforms. At the current level of progress, AI for social media has been a powerful tool. What is Artificial Intelligence? The term artificial intelligence (AI) refers to any human-like intelligence shown by a machine, robot, or computer. It refers to the ability of machines to mimic or copy the intelligence level of the human mind. This may include actions like understanding and responding to voice commands, learning from previous records, problem-solving, and decision-making. Many companies are providing AI application development services, which has made it easy for organizations to adopt AI and ML-based applications. What is Machine Learning? In general terms, Machine learning (ML) is a subset of AI focusing on building applications and software that can learn from past experiences and data and improve accuracy without being specifically programmed to do so. Machine learning applications learn more f...