Web and Mobile Application Development

Search Engine Optimization (SEO) and Inbound Marketing, generally performed by any Boutique marketing agency , are two high-standard activities that overlap. And the best part is the interconnection between both of them. One can’t perform some good inbound marketing activities without doing SEO and vice versa, thanks to Google! So, are SEO and inbound marketing on the same page, or is there some sort of differences between the two?   The question regarding SEO vs. inbound marketing rises a lot. And that’s not very surprising because the line of difference between these two is too blurred. Both of these are important for websites and content marketing and can also be considered as strategies for each other, to a great extent.   The difference between inbound and SEO is more about the goals they target.   What is Inbound Marketing?   According to Hubspot, it is a business method that draws customers’ attention by creating valuable content and providing tailored ...

  Covid-19 has shifted the old-school marketing strategies upside-down questioning the existing concepts of brand building and customer relations. In this blog, we treat those old concepts as myths and bring you 5 new boutique marketing concepts that turned out to be the new truth of marketing post-pandemic. 1. Myth: Marketing starts with identifying and targeting your clients.     Truth: Marketing begins with identifying and targeting your client segment. Creating a personal connection with a commercial message needs the client segment to be well-defined, where the targeted segment is described on multiple dimensions that influence their responsive behavior. Proper utilization of client segmentation can bring insights to the creative marketing strategy. The Boutique marketing agency must try to communicate in very precise terms, targeting a specific segment of clients based on their characteristics and relevance, focusing less on brand name and more on produc...

Because of the sheer pace of digital adoption, changes everywhere have become far and wide. Websites have become an everyday staple, making quality content more important than ever before. But then too, it’s not going to be enough. Content needs to be optimized effectively to rank high on search pages, and this is where SEO has been playing such a huge role for every  boutique marketing agency  all over the world.  You already know how SEO is not a one-time shot, and the consistent work it takes to rank content on Google. The search engine too keeps springing regular surprises, introducing ‘smarter’ algorithms that make it all the more important to have a proper SEO strategy handy. Staying on top of the game in SEO does involve a lot of trials and research. It’s not very easy, but once a website starts ranking on the initial search page, the traffic begins to increase, leading to more conversions as a result. SEO Strategy in a Glance SEO strategy is the process that i...

During the initial stages of operations, every company aims to keep things cost-effective and look up to in-house marketing as the way to go. Later on, as they grow, the marketing efforts are also aimed to be more aggressive. This is where companies start looking to get an external muscle to reach out to their potential audience better.   The prime reason to get a boutique marketing agency on board is the added level of skill and expertise that are brought to the discussion table. An in-house marketing department falls behind in the kind of exposure that’s needed to launch an effective marketing campaign when compared to an external marketing company.   A big decision that needs to be taken is to choose the kind of marketing company for your marketing requirements- should it be a full-blown marketing firm or a boutique marketing agency?    We have several reasons as to why going with a boutique digital marketing and creative agency will be a great idea for you. ...

Given how competition has become more intense than ever before, it has become absolutely important to keep your operations and business visible to the target marke t. That’s just a start though. A lot of enterprises already know this and are taking steps to ensure this visibility on multiple online channels. What if we tell you even that’s not enough? A number of huge business enterprises therefore get associated with digital marketing agencies for their digital presence. But then, there are different complexities involved with marketing agencies as well. Hiring a large marketing and branding company involves a lot of compromises on the client end, and that’s a fact. Adding to this, being able to align the branding company with the goal you wish to achieve is another bundle of days that go in vain. A suitable external partner, therefore, is an absolute need of the hour, and a  boutique marketing agency  can definitely be a good fit for you! Boutique Marketing Agency   Thi...

From the very first day, growth and progress have been two attributes that always had scope for getting something more. The general human perception has always associated big and larger than life scenarios to be better than the usual, ‘mundane’ ones. Big is always better. Or, is it? As far as companies go, this perception is all the more trending these days. There is a huge contradiction to it though. Ever heard of a boutique ad agency? Boutique Marketing Agency- A Little For Introduction There’s a big misconception about the term ‘boutique’. Ask anyone and they will think of a clothing store that has its focus on selling specified clothing products. However, this term can be accurate for any small business that delivers a focused service for a particular niche. A boutique marketing agency is pretty much the same- offer client-centric branding services. In short, a small team of professionals, but fully dedicated to the cause of limited clients. While the fact that bo...