Web and Mobile Application Development

  Remember those days when we used to wait for our favourite shows and movies to be shown on TV? Cable TV was something that held unimaginable levels of attraction, with immense happiness associated with its viewing experience. Those blissful days of TV are now gone. Stats from Cable Compare show that the cable TV industry is going to fall below 50% by the year 2023. Also, a stat on Tech Jury read that more than 39.3 million people cut down their cable TV connections in 2019. These figures speak a lot about how the interest towards cable TV has been on its road to decline over time. The present audience today comprises largely millennials, wishing to have everything as soon as possible. They no longer want to wait for movies and matches, preferring video streaming apps to consume their favourite content. Video streaming apps have in fact, become one of the most popular kinds of apps in the entertainment app development domain.   About On-Demand Video Streaming App ...

Over the last few years, digital marketing has become an integral part of the media and entertainment industry. More accurately, it has even taken over in some cases. YouTube has become the go-to platform for a huge number of users, allowing you access to an unimaginable base of audience to reach out to.   Entertainment app development has witnessed immense popularity in the past few years. Because this is a fairly new domain, the marketing too is pretty different than what it used to be, say, about a decade ago. This change can be attributed to digital marketing strategies that have become integral to online success.   When television, radio and newspapers were the only sources of entertainment, traditional marketing methods made more sense for advertising, with every medium specific to a particular form of content.   Today, media and entertainment marketing generates highly favourable results when it is brought with something that resonates with the present audie...