Web and Mobile Application Development

Search engine optimization (SEO) is a vast concept that requires an investment of time and effort. Today, it is one of the biggest levers that can be used by a business in the acquisition of its objectives. Understanding how digital marketing services and SEO work can be very complicated. Reading ahead will make you familiar with SEO and we will also discuss how it works to help a business grow! The Concept of SEO SEO refers to Search Engine Optimization, is an online marketing service that assists your website to get top rankings in the organic search results based on the relevancy of the keywords. When an SEO or Digital marketing strategy is well-designed, it enhances the visibility of your website, bringing you qualified and more potential leads. A good SEO strategy is focused only on organic search results i.e getting top ranks on the search engine results page under unpaid listings. SEO is nowhere related to the ads that appear on top of search engine results. The Importance: ...

     I nbound Marketing Inbound marketing is a methodology of attracting new leads to your business and nurturing them into becoming paying customers by providing them with solutions at every stage of their journey as buyers. It is about meeting up with your potential clients or customers where they are and providing them with the required solutions. Prospect-focused inbound marketing helps businesses generate more eligible leads, which brings more sales, as well as identifying important metrics that would help them to gain a more clear understanding of the ROI for their business marketing. It is a method of growing your business by building meaningful relationships with prospects, consumers, and clients for long-lasting terms. It is about empowering these people by fulfilling their needs at any stage of their journey with your company. How does Inbound Marketing work? Coined by the HubSpot founders in 2010, regardless of the industry, or brand, or audience, there are fou...

  Covid-19 has shifted the old-school marketing strategies upside-down questioning the existing concepts of brand building and customer relations. In this blog, we treat those old concepts as myths and bring you 5 new boutique marketing concepts that turned out to be the new truth of marketing post-pandemic. 1. Myth: Marketing starts with identifying and targeting your clients.     Truth: Marketing begins with identifying and targeting your client segment. Creating a personal connection with a commercial message needs the client segment to be well-defined, where the targeted segment is described on multiple dimensions that influence their responsive behavior. Proper utilization of client segmentation can bring insights to the creative marketing strategy. The Boutique marketing agency must try to communicate in very precise terms, targeting a specific segment of clients based on their characteristics and relevance, focusing less on brand name and more on produc...