Web and Mobile Application Development

  Covid-19 has shifted the old-school marketing strategies upside-down questioning the existing concepts of brand building and customer relations. In this blog, we treat those old concepts as myths and bring you 5 new boutique marketing concepts that turned out to be the new truth of marketing post-pandemic. 1. Myth: Marketing starts with identifying and targeting your clients.     Truth: Marketing begins with identifying and targeting your client segment. Creating a personal connection with a commercial message needs the client segment to be well-defined, where the targeted segment is described on multiple dimensions that influence their responsive behavior. Proper utilization of client segmentation can bring insights to the creative marketing strategy. The Boutique marketing agency must try to communicate in very precise terms, targeting a specific segment of clients based on their characteristics and relevance, focusing less on brand name and more on produc...

Given how competition has become more intense than ever before, it has become absolutely important to keep your operations and business visible to the target marke t. That’s just a start though. A lot of enterprises already know this and are taking steps to ensure this visibility on multiple online channels. What if we tell you even that’s not enough? A number of huge business enterprises therefore get associated with digital marketing agencies for their digital presence. But then, there are different complexities involved with marketing agencies as well. Hiring a large marketing and branding company involves a lot of compromises on the client end, and that’s a fact. Adding to this, being able to align the branding company with the goal you wish to achieve is another bundle of days that go in vain. A suitable external partner, therefore, is an absolute need of the hour, and a  boutique marketing agency  can definitely be a good fit for you! Boutique Marketing Agency   Thi...