Web and Mobile Application Development

Search Engine Optimization (SEO) and Inbound Marketing, generally performed by any Boutique marketing agency , are two high-standard activities that overlap. And the best part is the interconnection between both of them. One can’t perform some good inbound marketing activities without doing SEO and vice versa, thanks to Google! So, are SEO and inbound marketing on the same page, or is there some sort of differences between the two?   The question regarding SEO vs. inbound marketing rises a lot. And that’s not very surprising because the line of difference between these two is too blurred. Both of these are important for websites and content marketing and can also be considered as strategies for each other, to a great extent.   The difference between inbound and SEO is more about the goals they target.   What is Inbound Marketing?   According to Hubspot, it is a business method that draws customers’ attention by creating valuable content and providing tailored ...

  SEO is for people who wish to focus all marketing efforts on their website. A better SEO website brings you more organic traffic. Today, SEO is one of the most used marketing techniques that is adopted by anyone who wants to have success through online presence and visibility of their website. The major problem is that many people including webmasters, marketers, and bloggers don’t understand what SEO is all about and why is it necessary for the website. Also, a lot of people kill their content with inappropriate SEO copywriting, as they are unable to maintain the balance between SEO optimization and user experiences. Through this blog, we will help you to know the SEO essentials and to understand the main purpose of optimization with better content. How SEO helps? The organic traffic discussed above consists of people who visit your website through a web search. People generally visit the top sites that they get to see on their Google search results and very few people vis...

During the initial stages of operations, every company aims to keep things cost-effective and look up to in-house marketing as the way to go. Later on, as they grow, the marketing efforts are also aimed to be more aggressive. This is where companies start looking to get an external muscle to reach out to their potential audience better.   The prime reason to get a boutique marketing agency on board is the added level of skill and expertise that are brought to the discussion table. An in-house marketing department falls behind in the kind of exposure that’s needed to launch an effective marketing campaign when compared to an external marketing company.   A big decision that needs to be taken is to choose the kind of marketing company for your marketing requirements- should it be a full-blown marketing firm or a boutique marketing agency?    We have several reasons as to why going with a boutique digital marketing and creative agency will be a great idea for you. ...

If you own a business, it’s evident that like everyone else, growth has been the driving force for you. Given the uncertain times, growth is not easy to come by. We are not discouraging you in the slightest. If you have a business still running amidst all this COVID-19 lifestyle, you already have a lot of courage. However, be it any time, year, or month, branding and marketing your business is of utmost importance. You might have a great product with you, but it will be delusional to assume that it’s going to sell itself. In cases of small businesses, the more quickly customers come at you and relate with your brand, the better. Where to look for your marketing then? Should you look after your marketing or hire a boutique marketing agency ? We might have some answers for you here. In-House Marketing In-house marketing is a pretty simple concept- the entire marketing for your business is done by individuals hired and trained by only you. There is no requirement to hire any e...

When it comes to the marketing requirements of a company, more often than not there’s a need for flexibility to implement the changes in strategy as soon as possible.  Companies that operate on a large scale want to focus more on their operations and outsource their marketing plans to other marketing agencies. But, a more pressing question then comes to the fore-    What kind of company will market you just the way you want?   There are two major kinds of companies that you will actually explore- a boutique marketing agency or a full-blown marketing company. A proper deployment of marketing strategies is at the core of choosing the right kind of company for your requirement, and this too, plays a role in taking a final decision on the same.   To put it neutrally, while a boutique digital marketing agency can offer better levels of personalization, a marketing company can help you in minimizing your budget.   Nevertheless, we will try to run you dow...