How to Blend Social Messaging Apps with Your Marketing Strategy?
In the simplest sense, messaging apps have completely changed the face of communication between people. The fact that it is so convenient makes it all the more appealing, and it is not wrong to say how deeply entwined it has become with our lives. Apart from social interactions, conversations related to business have also made way of texting, and this is where the world has truly opened up to the expression of everything with a simple text or detailed texts. With people in their homes, possibly for considerably more time, instant messaging apps have presented themselves as great contenders for the marketing objectives of different companies around the world. Facebook Messenger, WeChat, WhatsApp, Viber. These are a few names that have made it huge in terms of instant messaging. With a lot more players in the game however, it is safe to say that we are now living in changed times. Online marketers, therefore, are taking note of these messaging apps and...