5 Marketing Myths about Boutique Marketing Busted!
Covid-19 has shifted the old-school marketing strategies upside-down questioning the existing concepts of brand building and customer relations. In this blog, we treat those old concepts as myths and bring you 5 new boutique marketing concepts that turned out to be the new truth of marketing post-pandemic. 1. Myth: Marketing starts with identifying and targeting your clients. Truth: Marketing begins with identifying and targeting your client segment. Creating a personal connection with a commercial message needs the client segment to be well-defined, where the targeted segment is described on multiple dimensions that influence their responsive behavior. Proper utilization of client segmentation can bring insights to the creative marketing strategy. The Boutique marketing agency must try to communicate in very precise terms, targeting a specific segment of clients based on their characteristics and relevance, focusing less on brand name and more on produc...