How Chatbots Can Drive Your Business Goals?
Chatbots are experiencing a lot of buzz these days with good reasons.
You see them in abundance in Facebook Messenger, private sectors or even in
public sectors. What might be the reason for this sudden wave in chatbots? Why
are they getting so popular in businesses?
They may
be sound like a revolutionary notion, but according to Global Web Index
statistics, 75% of internet users are adopting one or more messenger platforms.
The same research shows that each user makes use of an average of 24 apps a
month, wherein 80% of the time would be in just 5 apps.
The
above-mentioned discoveries may give you a jolt but these automated assistants
are overtaking human chore works and are catering perfectly the user demands
and allow them to interact with brands on mobile devices.
What Are Chatbots?
A
chatbot is a computer program that conducts a conversation via textual or
audible methods. It basically used in dialog systems for various purposes
including customer service or information procurement. Now chatbots are
available in almost all messaging mobile apps for personal use or business use.
What are the common types of chatbots?
Chatbots are mainly divided into two types:
Simple:
Simple
chatbots are pre-programmed to respond to each question you ask. It
appears in messaging apps such as Messenger or Skype and their main purpose is
automation, like flight booking or making a purchase.
Intelligent:
Artificial
intelligence integrated chatbots provide more flexible responses to the user’s
questions. This type of bot send answers on the basis of each conversation and
uses these experiences to answer future questions more precisely.
Chatbots
can also be differentiated by the number of users involved in the communication
process.
Personal Bots
Personal chatbots offer direct communication
between a single user and the bot.
Team Bots
In team bots, multiple users are involved in the
communication process, for example, Slack.
Domain/Brand-Specific Bots
These chatbots are often preferred when the service
has to go deeper into detail. A great example is Airbnb’s chatbot.
Benefits Of Chatbot
24*7 Available
Bots
have taken over live chat and other forms of communication such as emails and
phone calls. They continue to operate every day throughout the year without
requiring to take a break. This improves customer satisfaction and helps you
rank highly in your business.
Automation of Repetitive Work
Repetitive
work is often prone to errors. Now, Chatbots help mobile app
development companies to automate their tedious tasks which are to
be done frequently and at the right time. Today, numerous slack bots automate
repetitive tasks and help people to save time and enhance productivity.
Extensive Customer Assistance
Humans
have some limitations, they cannot do multiple tasks simultaneously. According
to a study “humans can only concentrate on 3–4 things at the same time”. AI
business applications contrarily
can simultaneously do conversations with thousands of people. No matter what
time of day it is or how many people are contacting you, every single one of
them will be answered instantly.
Low Maintenance Cost
According
to the research, each year nearly 265 billion customer support requests are
made which costs approx. $1.3 trillion to provide service to them. But as per
the Chatbots Magazine, integration of virtual agents can help marketers save up
to 30% of the cost that is required for solving customer support requests.
On the
basis of new research, By 2022 chatbots could help businesses to reduce the
costs by more than $8 billion per year as companies focusing to embrace
artificial intelligence (AI).
Helps you Save Money
Hiring a
team for customer support and mobile
app developers can be
difficult for business owners because they have to pay for the work they do.
And these expenses just keep increasing as business grows. Chatbots are a
one-time investment which helps businesses reduce down on staff required. You
could integrate a customer support chatbot in your business to deal with simple
queries as well as complex queries of customers.
Summing Up
There
are immense benefits of having chatbots and with new advancements coming every
year like AI, NLP and Machine Learning it has become more intelligent and
efficient. Hence, it is safe to say that the future of chatbots is bright and
shining.
If you
want to integrate a chatbot in your business, we can help you fulfill your
goals more efficiently so your customers will experience the unique experience
that they have never seen before.
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