Mobile App Vs. Mobile Website- Which Is Better For You?
The number of mobile phone users has exponentially over the last five years. With the way how life is becoming more connected to our phones, this growth is only expected to further rise with time.
Smartphone dominance is one of the biggest reasons why more and
more businesses are trying to reach out to customers with a mobile marketing
strategy. Everything about the company products and services is now accessible
to customers through their mobile phones.
Desktop use has completely been taken over by the sheer
functionality of mobile phones, due to which keeping things right and tight on
mobiles has become very important.
Today, a mobile app development company worth its weight offers several web
and app development services, which sometimes leads to a confused YOU!
Because you don’t have a lot of technical expertise, this
confusion is understandable. This is why we have tried to help you make an
informed choice, as to what is better- a mobile app or a mobile website.
Mobile App and Mobile Website- What Sets the Two Apart
As far as a mobile application is concerned, it is software that
can be downloaded from any application store like Google Play Store or Apple
App Store. Users can use the downloaded app at their convenience anytime they
want, where the only small catch is if a particular app can be accessed online,
offline, or both.
On the other hand, mobile websites refer to HTML pages that can be
accessed by users through their mobile web browsers. The one thing to note here
is that mobile websites need mandatory Internet connectivity, without which
they won’t be accessed.
Mobile websites today have become pretty responsive and offer a
pretty satisfying experience than they ever did. Custom
software development services have advanced over the years, which can be rightly credited for
such websites today.
The best way to help you make the right choice to divide the positives of each and let you decide your preference.
Mobile Website
A good mobile website has a highly responsive design and is
perfectly suited for varying screen sizes. In other words, a mobile website is
a customized version of your usual website, that also works on mobile screens
as well.
Here are some advantages that a mobile website brings to the
table-
1- Better Brand Visibility
Websites have started getting higher search engine rankings
through mobile optimization, providing benefits to a huge number of brands. In
terms of visibility too, Google search results are far more result-oriented as
compared to rankings on pages of different app stores, helping you to better
promote your brand.
2- Better Cost-Effectiveness
The overall cost of a website depends on the kind of
functionality, but the mobile app development process is still much lesser when
compared to a full-fledged mobile app. This happens because there is no need to
optimize a mobile site for different platforms, eliminating the need for added
costs.
3- Better Audience Reach
Mobile websites permit a wider audience reach as they can be
accessed from any platform, and can also be shared with a larger audience base
as well. Needless to say, the reach is wider as compared to a mobile app.
All said and done, mobile websites are surely a more
cost-effective way to approach things, they can in no way, match the
functionality of mobile applications. To add to it, a steady Internet is
another must-have for mobile websites to work.
Mobile Apps
Mobile apps enjoy a high-level of user engagement as there can be
images, videos, and a whole lot of added creativity that can be added in an
app. Perhaps, the biggest difference between a mobile app and a mobile website
is the feature set, which is on a different plain in mobile apps.
Here are some advantages of mobile applications-
1- Better Personalized Experience
Apps call for a more personalized experience as every kind of
communication can be tailor-made for a particular user. Anyone can effortlessly
enter their preferences to fit their requirements. Applications can also
evaluate the user behavior and provide better recommendations as well.
2- Real Estate Space
Another place where mobile apps score over websites is mobile phone real estate. A mobile app is downloaded, and it occupies a certain space in the devices of users. The app logo itself is an identity, allowing for the constant advertisement of a brand.
3- Offline Access Available
Mobile apps do not need a mandatory Internet connection to work.
Yes, certain features can be accessed only with the Internet, but a lot of
things also work pretty well even in the offline mode.
Information and app, as a result, can be made use of at any time.
What should you Choose?
If you were expecting a winner, you were wrong. Choosing the best
among a mobile app or mobile website depends on your business motive, target
market, domain, and more.
If spreading the word is your thing, then mobile websites will
work just fine. However, if enhanced user engagement is high on your
priorities, then a mobile application will surely be a better bet.
As a website design and development company, Consagous
Technologies can be a good choice for you. It has been providing professional mobile
and web app development services for a long time, and it won’t disappoint you either!
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