Mistakes Digital Marketers Make with Salesforce Marketing Cloud
The world today is a world of marketing automation and regular business analytics. For digital marketers, process automation has become a crucial way of enhancing the overall workflow productivity and efficiency.
This is where Salesforce marketing cloud has made a lot of difference.
What is Salesforce Marketing
Cloud?
With the kind of fandom it
has now, it’s not surprising that Salesforce mobile app development
is just going off the charts. Salesforce marketing cloud is one such addition
to the expanse of this amazing CRM platform.
With this Salesforce cloud,
businesses get a secure platform to scale their activities by providing
automation to marketing operations, providing a delightful customer experience
through complete planning and personalization for every single customer.
It is important to note that
merely using Salesforce marketing cloud may not be enough. In fact, marketers
tend to make a lot of mistakes, even with this tool.
Now, About those Errors...
Here are some of the top
errors that marketers make with the Salesforce marketing cloud-
1- Trying to Reach
Everywhere at Once
There are no two opinions on
the fact that the world is more connected than ever before. This is a reason
why digital marketers try to reach out and tap as many customers as they can,
with the hope that this will yield better results.
This can have the opposite
effect.
For reaching out to a
broader audience, the entire marketing message can lose its sheen, which can
take you away from your target audience too.
2- Neglecting the Marketing
Goals
In recent times, digital
marketing has been a very dominant force in the comprehensive marketing sector.
It is a highly goal-oriented approach, where an elaborate marketing strategy
will surely lead to the achievement of goals.
However, the spectacular
feature sets with Salesforce
custom application development and the associated marketing cloud can
lead marketers to neglect the marketing goals. It’s always better to be mindful
of the marketing goals when using Salesforce for any marketing procedure.
3- Forgetting the Importance
of Good Content
With success, there’s always
that tempting feeling to show off the customers everything about the company.
In the case of customers, this will get boring for them after a certain time.
Customers need to be engaged with the kind of content they want, and not what we want to serve them with. There’s a difference, and forgetting it can lead to a lot of implications for the complete marketing strategy.
4- Not Keeping Up with
Change
Recent years have seen a
sort of revolution with the whole digital marketing game. There is a huge
number of digital marketers that are booming on the scene, and this why staying
updated with the current trends is crucial.
Constant learning is key
with digital marketing, and that has to happen even with work, make no mistake
about it. Marketers need to consider this learning as an investment, something
that will surely generate results in the long-run.
5- Absence, or Less
Hyper-Targeting
Hyper-targeting is a
marketing procedure where personalized messages get sent to the target
customers. There can be no compromise at all on hyper-targeting in these times
when personalization has become a huge deal.
Messages need to be conveyed
on those platforms where customers are most likely to come across them, which
is the whole motive of hyper-targeting in the first place.
6- Not Focusing on Split
Testing or A/B Testing
Split testing is essentially
a marketing research method through which customers can be shown different
versions of the very same campaign and then gauge their reactions to those
different versions.
Missing out or having too
much confidence in a particular campaign so as to ignore split testing can be
disastrous when marketers get no results for their hastily executed marketing
campaigns, while a campaign with a positive customer reaction will prove to be
very, very effective!
To Close
Salesforce marketing cloud
is a boon for marketers to personalize services for their customers more
effectively than they ever thought possible. At the same time, it is important
to respect the marketing fundamentals and strike a balance between technology
and tradition sensibly to make campaigns tick.
Consagous Technologies is a
renowned Salesforce
CRM development company that is perfectly experienced in coming up with
the most effective Salesforce solutions for you!
Original Source:
https://www.consagous.co/blog/mistakes-digital-marketers-make-with-salesforce-marketing-cloud
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