OTT App Development- Features, Costs & A Lot More!
There are a lot of OTT app users in the world today, but out of this lot of people, a sizeable chunk is not aware of what an OTT app is all about. Despite the lack of awareness, Statista forecasts the OTT media revenue to go past $167 billion by 2025. It’s not too far-fetched to say that proper OTT app development can actually eliminate TV cable from their legacy of dominance.
If you are one of those with pretty limited knowledge of streaming apps, this article is just for you then.
OTT Apps- What Are They?
The full-form of OTT refers
to Over The Top, where users get to stream different kinds of video content
with an Internet connection right on their smart devices.
As far as the nature of this
technology is concerned, there is no need for subscribing to any kind of cable
subscription. Just with a downloaded app, users can watch their favorite movies
and shows right at the same time.
Amazon Prime and Netflix are
two of the most popular streaming platforms in the world today, that are being
used on a regular basis.
There are a few types of OTT
services that are available in the market which encompass this category as a
whole-
·
Audio
·
Video
·
Messaging
·
VoIP
It is worth noting that out
of these service categories, the video OTT category is the most sophisticated
format of this technology, which translates into an amazing business
opportunity for you if you are someone looking to benefit from this new
trending technology.
OTT App Features
Like the story with every
mobile app, there are certain features that govern the soundness of a video OTT
app. Here are some of such features that are worth a mention-
Login & Sign Up
Login and Sign Up is the
most essential feature, where a user enters personal details that are used to
further enhance the overall user experience. In the case of a video streaming
app, this process will further lead to the creation of user profiles, enabling
them to log into their profile from any device. All they would need to do is
enter their registered credentials.
Search Feature
Search is a crucial part in
evaluating the overall experience of users. Through this feature, users can
search for different content that they are looking to watch. TV shows, movies,
and other random video content can be accessed through the search feature.
Just entering a name in the
search bar will be enough.
Content Beyond Boundaries
With more users consuming
content on your OTT app, the more will be the chances of generating more
revenue. For a larger user base, it is highly recommended to include content
that is not limited to just one or two languages.
Great content in multiple
languages is a big plus because it gives users a lot of language options to
choose from. Also, the variety of content increases for users as well.
Watchlist
Having a watchlist is
another integral feature that must surely be there for the users of an OTT app.
The watchlist feature allows users to mark and select the content that they
will watch later.
To ensure that this feature
is frequently tapped upon, users can be notified at regular intervals to have a
look at their app watchlist.
Payment Gateway
Subscribing to any OTT
platform is the biggest revenue churn for service providers. Usually, there is
the option to choose from monthly or yearly subscription plans for users. This
is why putting up a secure payment gateway in place is an absolute must.
Ensure that your OTT
app developers incorporate one in place.
Screencasting
Screencasting is a highly
valuable feature, which enables the users to ‘cast’ their streaming content
from mobile devices to other compatible devices like TVs and desktops.
In terms of user commitment,
this feature does a lot to help matters for any app owner.
Getting an OTT App Up &
Running
For the purpose of getting a
video streaming app developed, the first thing to decide will surely be the
technology stack, which incorporates the selection of servers, security
systems, and their related protocols.
However, if you are not very
familiar with the technical aspects of it, hiring a professional entertainment app development
company will do the trick as well.
Cost of Video Streaming App
Development
There are a few important
factors that you need to consider while making a cost estimate for your OTT
app, which are-
·
the number of features that you wish to
involve within your app.
·
the number of platforms your streaming app is
going to be compatible with.
·
the physical location of the app development
company you have hired.
·
the time needed to develop the app.
·
the experience of your development team.
In rough terms, the cost of
developing an OTT app can range from US $25K to US $45K, which can further vary
on the kind of requirements that you might have.
Parting Thoughts
We have tried to include the
costs, must-have features, and also the factors that will regulate the
development cost of an OTT mobile app. However, there are a number of other
factors which are dynamic and will come to the fore only when the app begins to
get developed.
Consagous Technologies is a
leading OTT
app development company, perfectly aware of the perfect balance that
needs to be struck to come up with a technologically streaming app solution.
Original Source:
https://www.consagous.co/blog/ott-app-development-features-costs-a-lot-more
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