5 Marketing Myths about Boutique Marketing Busted!
Covid-19 has shifted the
old-school marketing strategies upside-down questioning the existing concepts
of brand building and customer relations. In this blog, we treat those old
concepts as myths and bring you 5 new boutique marketing concepts that turned
out to be the new truth of marketing post-pandemic.
Truth: Marketing begins with identifying
and targeting your client segment.
Creating a personal
connection with a commercial message needs the client segment to be
well-defined, where the targeted segment is described on multiple dimensions
that influence their responsive behavior. Proper utilization of client
segmentation can bring insights to the creative marketing strategy.
The Boutique
marketing agency must try to communicate in very precise terms,
targeting a specific segment of clients based on their characteristics and
relevance, focusing less on brand name and more on product functionality.
This means that you have to
understand the situations at the ground level, irrespective of country, state,
or even zip codes. The marketing messages that you prepare, need to be
personally relevant, arranged as per an individual’s values and situation.
2. Myth: Relationships with
Clients do matter but to an extent.
Truth: Relationships with the Clients are
equivalent to everything.
Advertisements create a
brand appeal first, and then this brand appeal falls to products, services, and
client experiences.
It is well-known that building
client relationships are very important. But, the Covid pandemic has placed a
new importance on the relationship, especially in B2B sales. Prospecting for
new clients requires a developed skill set that focuses on providing solutions
instead of products.
After facing a virtual
environment of sales, the Boutique
digital marketing agency that had existing client relationships has
been able to secure momentum in revenue generation.
3. Myth: Clients hope that
you have what they want.
Truth: Clients expect you to have exactly
what they need.
Your clients today expect
that any experience they have will be relevant, anticipatory, connected, and
frictionless. They are somewhere concerned only with getting what they need and
when they want it. And they always expect that nothing unwanted comes on their
way.
Creating such kinds of
experiences requires Boutique marketing agencies to place client’s data and
necessities at the core. Data enables you to build more appropriate experiences
across the 4Cs:
Community - assembling the
B2B buyers at a webinar or a virtual trade show, etc.;
Convenience - Offering off
coupons or other benefits to loyal clients;
Content - Should be rendered
in practices like mobile apps or emails; and
Commerce - e-commerce,
retail, or any hybrid experiences.
Today, most agencies are
opting for a simplified approach like one-size-fits-all, but as clients demand
more prominent personalization, agencies will need to use more intelligence and
data to sharpen their decision-making to drive increased relevance and to build
stronger client connections.
4. Myth: Addressing clients
is just like dating.
Truth: Addressing clients is just like
online dating.
Previously, marketing was
more about buying bulk or targeted reach at the best prices in media and just
hoping to convert it into paying clients. It was more like going to various
parties with the hope that you could find a date.
Now is an era of online
dating and swiping your choices over apps. Today finding your perfect match is
more about algorithms and data. In the terms of marketing, the era of brand
marketing has inclined more towards performance marketing for generating leads
and creating paying clients. Covid’s acceleration of digital channels has
increased this trend.
Even though the dating
strategies have shifted towards new rules, it will be necessary for agencies to
leave space for both brand name and performance marketing given that the
bottom-level funnel strategies drive the top-level goals, simply putting the
works together.
5. Myth: Your brand should
stand behind great products.
Truth: Your brand should stand behind great
values.
The Covid-19 pandemic has
challenged and upended brand loyalty. The EY Future Consumer Index has
presented that around 61% of consumers, based on the category, have been
willing to switch from a specific brand to white label products.
The research of EY has also
shown that factors like trust, social responsibility, sustainability, and
ethical sourcing have turned out to be increasingly more important than product
factors like pricing, quality, and convenience while the clients have to choose
the services or products.
Marketing has an important
role to educate the broader C-suite on the importance of brand values when
talking about differentiating a post-Covid-19 marketplace.
The above-mentioned
marketing truths embody this blend, mentioning the junction of operations,
technologies, and strategies, needed to raise growth in the post-pandemic
scenario. Accepting them creates the path for recovery and long-term
sustainability. In conclusion to all the discussion, an agency should
prioritize the perspective of the clients today, tomorrow, and above
everything.
If you are looking for a boutique
digital marketing & creative agency, Consagous Technologies is one
of the best options for you. Here you could get yourself the absolute best
branding campaigns and results.
Original Source:
https://www.consagous.co/blog/5-marketing-myths-about-boutique-marketing-busted
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